Lifestyle Active Branding

Following the merger of three leisure centres under Christchurch and East Dorset Councils, I was tasked with developing a unified brand identity to bring cohesion across all sites. As part of the project, I created comprehensive brand guidelines alongside a suite of adaptable templates. These included print flyers, signage, social media assets, and digital TV screen graphics. These resources enabled each centre to deliver consistent, on-brand messaging across every customer touchpoint.