Dorset Council Branding
Following the 2018 legislation to merge Dorset’s nine councils into two unitary authorities, I served as lead designer for the creation of Dorset Council’s new visual identity. This high-profile project involved designing all core branding assets—from logo and typography to colour palette and iconography. I developed brand guidelines to support consistent application across print, digital, signage, and internal communications. These were instrumental in the successful rollout of the new council brand ahead of its launch in April 2019.